Mission

GREAT NEW-MEAT,
WITHOUT COMPROMISE.

We believe that the world deserves a new-meat, a plant-based meat, that’s not only good for the environment but is also kind to animals. With its taste, texture, and aroma, Redefine Meat’s new-meat delivers an uncompromising and extraordinary culinary experience.

REDEFINE MEAT PORTFOLIO
FOR HOME COOKING

From juicy burgers to pulled beef sandwiches to Mediterranean kababs, our unique range of new-meat is loved by chefs around the world. And now, you can bring the unique flavors and texture of Redefine Meat to your home meals, to enjoy with family and friends.

REDEFINE MEAT PORTFOLIO

FOR RESTAURANTS, EVENTS AND CATERING

Our broad portfolio of new-meat provides a premium culinary experience for any type of cuisine, and is suitable for any diet. Created with meat experts and loved by chefs, Redefine Meat products are revolutionizing foodservice with their taste, texture and versatility.  

Take Part in the Revolution

DISCOVER NEW-MEAT

Our professional product line of new-meat products has been custom designed to meet the demands and high standards of professional kitchens. Join us!
DISCOVER MORE
RECIPES
Any Meat Imaginable,
Reimagined

Check out our new-meat Recipes. With a wide range of meaty flavors and textures, the possibilities for using new-meat️ in new and exciting culinary creations are endless. Remember success in the kitchen, to paraphrase Thomas Edison, is “1% inspiration and 99% perspiration”. Be inventive and share your creativity with us!

Cacio e Pepe Gnocchi with Redefine Flank Steak
Redefine Lamb Kofta with Pearl Couscous
Redefine Pulled Pork Tartlets
Redefine Flank Steak with Mushroom Risotto
Redefine Beef Nuggets
Redefine Beef Tortilla Skewers
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