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22/11/2023
Redefine Meat enters UK retail with Ocado – Michelin Star chef quality ‘new-meat’ now available to buy nationwide
Endorsed by Michelin star chefs for its comparability to high-quality animal meat, Redefine Meat’s premium-quality plant-based new-meat is now available to consumers for the first time via Ocado.
06/07/2023
Redefine Meat accelerates UK distribution to ‘meat’ demand with eight wholesaler partners
Eight new wholesaler partners ramp up UK distribution of versatile new-meat portfolio to foodservices nationwide - from premium whole cuts and mince to pulled meat products
08/12/2022
Redefine Meat showcases its innovative plant-based New-Meat in UK trade show Casual Dining
Visitors to Casual Dining will be able to sample delicious New-Meat options on Stand CD381 including Redefine Beef Flank, Redefine Burger, Redefine Lamb Kofta and Redefine Beef Mince.
13/10/2022
Redefine Meat announces major strategic partnership with meat-importing giant Giraudi Meats to rapidly accelerate adoption of New-Meat across Europe
As Europe’s leading distributor of exclusive high-end meats, and restauranteur, Giraudi Meats will add Redefine Meat’s premium-quality New-Meat range to its portfolioץ
13/10/2022
Redefine Meat unveils major New-Meat expansion with breakthrough premium cuts and first ever culinary-grade “Pulled Meat” category
Five new products added to the company’s New-Meat portfolio include Redefine Tenderloin and Redefine Striploin premium cuts as well, as an entirely new category of Pulled Meat (beef, lamb and pork)ץ
02/08/2022
How do you like your steak? Five top London restaurants now offer Redefine Meat’s Beef Flank Steak made from plants
Innovative dishes made with Redefine Flank premium cuts are now part of the menus of German Gymnasium, Chotto Matte, Gillray’s Steakhouse & Bar and Mr. White’s in London.
12/07/2022
Selina and Redefine Meat launch one of the world’s largest plant-based hospitality collaborations featuring breakthrough New-Meat
Collaboration represents one of the largest and most ambitious plant-based sustainability initiatives with Redefine Meat and any hospitality chain to date. Menus to feature Redefine Meat’s New-Meat, which offers a level of product quality comparable to premium animal meat.
26/05/2022
Redefine Meat Announces Key Partnership with Classic Fine Foods to Supply High-End Restaurants with “New-Meat”
Gourmet specialist, Classic Fine Foods renowned for its quality of products and service, will add the entire Redefine Meat range to its portfolio–including Redefine Flank (Beef and Lamb), and culinary grade minced products: the Redefine Burger, Redefine Sausage and Redefine Kabab.
11/05/2022
Legendary chef and restaurateur Marco Pierre White to Launch Redefine Meat’s ‘New-Meat’ in Spring Menus Across the UK
The New-Meat range, including premium-quality Redefine Flank (Lamb and Beef), is now incorporated into Marco Pierre White’s menus in some of the most prestigious restaurants across the UK.
06/04/2022
Selfridges: The World's First Department Store to serve New-Meat within its Restaurants; Company to feature in the earth-conscious retail exhibition
Redefine Meat’s ‘New-Meat’ products to be featured in Selfridges in-store restaurants: The Brass Rail and Harry Gordon’s Bar & Kitchen.
16/11/2021
Redefine Meat Commercially Launches World’s First Whole Cuts of New-Meat with Endorsement of Europe’s Leading Chefs
Company brings to market what was previously considered technologically impossible: commercial-scale whole cuts of plant-based meat, achieving a level of quality endorsed by leading chefs for the menus of Michelin-star restaurants.