Redefine Pulled Beef captures the full flavour of beef and the mouthwatering texture of slow-cooked beef for an irresistible combination. It goes well with a variety of sauces and allows you to create a full range of dishes, including Asian stir-fries, tacos, sandwiches and more.

Our Pulled Beef allows all meat lovers, vegetarians, and vegans to enjoy an extraordinary and easy-to-prepare meat-eating experience at home without any compromise. Your guests wouldn’t believe it is new-meat, based on plant-based ingredients! 

Redefine Meat Ltd. products are plant-based, made with non-GMO ingredients and do not contain any animal-based ingredients or by-products.

Water, plant protein (soy, wheat) (14%), soy flour, cocoa butter, wheat flour, corn starch, flavourings, barley malt, maltodextrin, yeast extract, spices, salt, vitamin B3, vitamin B6, vitamin B12, iron, zinc.

Nutritional value per 100g
Energy 644 kJ/153 kcal
Fat
Of which Saturates
4,1g
3,1g
Carbohydrate
Of which Sugars
5,9g
0g
Fibrer 4,4g
Proteins 21g
Salt 0.88g
Vitamin B12 3,7µg (148%*)
Iron 5,1mg (36%*)
Zinc 4,4mg (44%*)
*Nutrient Reference Values
Contains: For allergens, see ingredients in bold.
May contain: other cereals containing gluten, lupin, mustard and celery
* Read the product information before use

Cooking Method

Before using, thaw the desired amount needed, under refrigeration, for 12 hours. The product is only suitable for eating once thoroughly roasted or fried until the centre reaches a min of 72°C.

The white fat particles you see in the product are full of meaty flavor. These will melt when heated on the frying pan to enrich your dishes with a unique texture and tast.
A tip from chef Daniel Ferreira
Preparation steps
  • Preparation in a pan

    Heat oil in a pan over medium-high heat, add the pulled to the pan and fry for at least 4 min until browned while stirring, add seasoning.

  • Preparation in the Airfryer
    Preheat the air fryer to 200°C. If there is a grill grid, it must be removed first. Combine the pulled beef, 2 tbsp of oil and place it in the air fryer basket. Cook for 5 minutes or until browned. Season to taste.
  • Preparation in the oven
    Pre-heat the oven to 200 degrees in turbo mode. Place the pulled beef on a tray lined with baking paper. Drizzle 2 tbsp of oil and cook for approx. 8 minutes. Remove the tray halfway through and mix. Season to taste.
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Where can you buy Redefine Meat™?
Ocado
MORE RECIPES

our Pulled Beef recipes

PULLED BEEF THAI STIR FRY
For Home Cooking
PULLED BEEF THAI STIR FRY
with Vegetables

Dishes

2 servings

Cooking time

30 minutes

Difficulty

Easy

PULLED BEEF SHAWARMA
For Home Cooking
PULLED BEEF SHAWARMA
with Spices and Tahini Sauce

Dishes

3 servings

Cooking time

30 minutes

Difficulty

Easy

PULLED BEEF RAGU
For Home Cooking
PULLED BEEF RAGU
With Red Sauce

Dishes

3 servings

Cooking time

40 minutes

Difficulty

Easy

REDEFINE MEAT PORTFOLIO
FOR HOME COOKING

From juicy burgers to pulled beef sandwiches to Mediterranean kababs, our unique range of new-meat is loved by chefs around the world. And now, you can bring the unique flavors and texture of Redefine Meat to your home meals, to enjoy with family and friends.