RAW
COOKEDAny cut made by the cow, we want to make, too. Imagine the same mouthwatering meat you know and love – without animal-based ingredients.
HARNESSING TECHNOLOGY,
NOT ANIMALS
We love meat, study it to its tiniest details. Using plant-based tissue engineering, our patent-pending Meat Matrix Additive Manufacturing (MMAM) and other advanced technologies, we create new-meat that brings the full culinary experience of traditional meat, but without animal-based ingredients.
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80Scientists & Engineers
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12PhDs
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10Scientific Disciplines
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10World-Renowned meat & alternative protein scientific advisors
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500Sensory panels per year
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ANIMAL MEAT
Can you spot the difference? Zoom in
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NEW MEAT
Our technology
JUICINESS
Scientifically termed as exudate, this is meat’s natural “juice.” It’s made up of proteins and water-soluble compounds, which all add to cooked meat’s aroma, texture, and appearance.
FIBERS
Connective tissue is a network of proteins that holds muscle components together. Meat’s “chewiness” is largely due to connective tissues including ligaments, tendons, silverskin, and muscle fibres
FAT
Fat plays a significant role in the aroma, flavor and mouthfeel of meat. The intramuscular fat seen as white specs in red meat is called marbling, and is a key factor for grading the quality of
meat. New-meat uses plant-based fats and contains no cholesterol.
PROTEIN
Proteins are macro molecules, comprised of amino acids that serve numerous functions in the body. New-meat combines various sources of plant-based protein, making it a complete protein.
Testimonials
"The cleverest thing I’ve seen in almost 40 years in the kitchen."
Chef Marco Pierre White
"It tastes like meat and you can handle it like meat."
Chef Andreas Böhm
“When I tasted New-Meat, I was speechless - from the taste, the texture.”
Chef Shahaf Shabtay
“When we give to people a classic dish but with Redefine Meat, they don’t ask what’s in it - that’s the best compliment”
Chef Ron Blaauw
A WHOLE DIFFERENT ANIMAL
A deep technological understanding, combined with a passion for meat, has enabled us to crack the “holy grail” of plant-based meat. To recreate the tasty meat-eating experience you know and love, we’ve carefully considered all five senses.
STEAK CUSTOMIZATION
Plate cuts
new-meat
REDEFINE PORTFOLIO
Enjoy top-quality meat experiences – anytime, anywhere. From delicious premium cuts to versatile pulled and minced dishes, there’s no limit to the range and creativity of new-meat.
OUR Flank Steak
OUR Lamb Kofta Mix
OUR Pulled Pork
OUR Premium Burgers
OUR Pulled Beef
OUR Bratwurst
OUR Beef Mince
OUR Pulled Beef
OUR Pulled Lamb
OUR Pulled Pork
OUR Tenderloin
OUR Bratwurst
OUR Beef Flank
OUR Lamb Kabab Mix
OUR Merguez
OUR Beef Mince
OUR Premium Burger
OUR Burger
OUR Beef Mince (6kg)
OUR Breakfast Sausage (5kg)
From our blog
