LIFE AT
REDEFINE MEAT
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Regional Foodservice Sales Representative - LA
About The Position
Job Title:
Regional Foodservice Sales Representative - LA
Our Business:
At Redefine Meat, we love Meat. Really, really love Meat.
We believe the world deserves new-meat,* a new category of meat with the same flavor, texture, & versatility as traditional meat, but made from plants. With deep technology and IP, we developed a wide-range of high-quality products including the first commercially available premium cuts at scale to provide a no-compromise meat experience in any cuisine.
We also know we will reach the unreachable with a great team of passionate, courageous, and curious people. We’re as passionate about people as we are about food!
For the past 3 years we have been building a strong foodservice and retail business in 10 countries across Europe. Our products are served in over 5,000 locations from steakhouse chains to Michelin-star restaurants to street food.
Redefine Meat is now expanding to the US and bringing plant-based meat to places it has never been before. We are looking for a driven, passionate salesperson with an entrepreneurial mindset to rapidly grow our LA Region foodservice business. Be one of the first employees to join our team in the US and have a chance to do something historical.
Your challenge
- Drive sales growth by conducting culinary demonstrations that go beyond showcasing the product, focusing on solution-based selling to ensure sustainable success in the market
- Build strong relationships with existing and new customers (distributors, restaurants, caterers).
- Manage and execute the hunt for new business opportunities within the market while simultaneously working closely with distributor sales teams to penetrate customer pipeline according to sales strategy
- Use your creativity and entrepreneurial mindset to grow volume & revenue to achieve Key Performance Indicators (KPI) for the assigned area.
- Update CRM on a daily basis
- Conduct physical and virtual culinary and sales trainings for distributor sales teams
- Represent Redefine Meat at trade shows, delivering exceptional live cooking demos and capturing new customer leads
- Deliver exceptional customer success support; regularly check in on existing foodservice customers and support strategic customer initiatives.
- Collaborate with Business Development and Marketing to identify, develop and validate new business opportunities that arise from market needs, kitchen trends, and FS market developments.
What you'll need
- At least 3 years of experience selling an innovative food brand, preferably in a startup environment
- Excellent culinary skills and passion for food
- Existing relationships in the LA Area Foodservice channel is strongly preferred
- Strong communication skills and are able to easily build relationships with chefs
- Self-starter with entrepreneurial mindset - not afraid to break traditional practices.
- Hunter mentality
- Team player
- Mission-driven with excitement for the plant-based foods industry preferred
- Preferred to have experience interacting with stakeholders throughout foodservice value chain (distributors, brokers, consultants, groups, restaurants, etc.).
- Excellent presentation and verbal/written communication skills
- Proficiency in MS Office (PowerPoint, Excel, Outlook) and CRM platforms
- Willingness to regularly travel across the LA area
Getting hungry? What is in it for you?
- An enthusiastic team of great, driven colleagues with a lot of love for our mission
- An inspirational and fast-growing international work environment in which you can show that things can be done differently, and you will get challenged to raise the bar.
- The possibility to help build Redefine Meat and our mission.
- Fun! Don’t get us wrong, we work hard and efficiently, but we do this with loads and loads of fun!